LegalZoom vs ZenBusiness: Complete Comparison for Business Formation

Quick Comparison Overview

Feature	LegalZoom	ZenBusiness
Starting Price	$79 + state fees	$0 + state fees
Processing Time	5-10 business days	4-6 weeks (free plan)
Customer Support	Phone, email, chat	Phone, email, chat
Money Back Guarantee	60 days	60 days
Best For	Fast formation, brand recognition	Budget-conscious, ongoing support

LegalZoom: The Established Leader

LegalZoom has been in business since 2001 and is the most recognizable name in online legal services.

LegalZoom Pros:

• Speed: Faster processing times (5-10 business days)
• Brand Recognition: Well-established with proven track record
• Comprehensive Services: Wide range of legal services beyond formation
• Rush Processing: Options for expedited filing
• Attorney Network: Access to independent attorneys in your state

LegalZoom Cons:

• Higher Costs: No free option, starting at $79
• Upselling: Aggressive marketing of additional services
• Less Personal: More corporate, less personalized experience

LegalZoom Pricing:

• Starter: $79 + state fees (basic formation)
• Standard: $329 + state fees (includes EIN, operating agreement)
• Express Gold: $489 + state fees (expedited + registered agent year 1)

ZenBusiness: The Newcomer Challenger

Founded in 2015, ZenBusiness focuses on providing affordable business formation with excellent customer service.

ZenBusiness Pros:

• Free Option: $0 LLC formation (just pay state fees)
• Excellent Support: Highly rated customer service
• Modern Platform: User-friendly interface and tools
• Lifetime Support: Ongoing business support and resources
• Transparent Pricing: Clear, upfront pricing with less upselling

ZenBusiness Cons:

• Slower Processing: Free plan takes 4-6 weeks
• Newer Company: Less established than LegalZoom
• Limited Rush Options: Fewer expedited processing choices

ZenBusiness Pricing:

• Starter: $0 + state fees (4-6 week processing)
• Pro: $199 + state fees (expedited + registered agent year 1)
• Premium: $399 + state fees (includes EIN, operating agreement, compliance calendar)

State Fees Comparison

Both services charge the same state filing fees, which vary by state:

• Delaware: $90
• Wyoming: $100
• Nevada: $75
• California: $70
• New York: $200

Customer Service Comparison

Both companies offer phone, email, and live chat support, but there are differences:

LegalZoom Customer Service:

• Large call center operation
• Sometimes longer wait times
• More scripted responses
• Better for complex legal questions

ZenBusiness Customer Service:

• Smaller, more personalized service
• Generally faster response times
• More flexible and helpful approach
• Focus on ongoing relationship building

Which Should You Choose?

Choose LegalZoom if:

• You need fast formation (within 1-2 weeks)
• You value brand recognition and established reputation
• You need comprehensive legal services beyond formation
• Budget isn't your primary concern

Choose ZenBusiness if:

• You want the lowest cost option
• You're not in a rush (can wait 4-6 weeks)
• You value personalized customer service
• You want ongoing business support and tools