January 14, 2025
How to Start a Handyman Business: Complete Step-by-Step Guide
Turn your repair skills into a profitable business. This comprehensive guide covers licensing, tools, pricing, and marketing strategies to build a successful handyman service.
1. Assess Your Skills and Choose Your Niche
Identify your strengths and focus on services you can do well:
- Basic Repairs: Drywall, painting, door/window fixes
- Plumbing: Faucet repairs, toilet installation, minor leaks
- Electrical: Outlet installation, light fixtures (check licensing requirements)
- Carpentry: Shelving, trim work, furniture assembly
- Home Maintenance: Gutter cleaning, deck staining, winterization
- Specialty Services: Appliance installation, smart home setup
2. Get Proper Licensing and Insurance
Protect yourself and operate legally:
Licensing Requirements:
- Business license from your city/county
- Contractor's license (varies by state and services offered)
- Specialized licenses for plumbing/electrical work
- Sales tax permit if required in your area
Essential Insurance:
- General Liability: $500K-$2M coverage ($500-$2,000/year)
- Tool Insurance: Protects your equipment ($200-$500/year)
- Commercial Auto: If using vehicle for business
- Bonding: Some clients require bonded contractors
3. Invest in Quality Tools
Start with essentials and expand your toolkit as you grow:
Basic Tool Kit ($500-$1,500):
- Cordless drill/driver and impact driver
- Circular saw and reciprocating saw
- Level, tape measure, stud finder
- Socket set and screwdriver collection
- Hammer, pliers, utility knife
- Extension cords and work lights
Vehicle Setup:
- Truck or van for tool/material transport
- Tool organization system
- Vehicle lettering for marketing
- Safety equipment (ladder rack, reflective vest)
4. Set Your Pricing Strategy
Price competitively while ensuring profitability:
Common Pricing Models:
- Hourly Rate: $35-$85/hour depending on location and skills
- Flat Rate: Set prices for common jobs
- Material + Labor: Markup materials 15-30%
- Minimum Charges: 2-hour minimum or trip charge
Pricing Considerations:
- Your skill level and experience
- Local market rates
- Travel time and fuel costs
- Tool wear and replacement
- Business expenses (insurance, licensing)
5. Build Your Customer Base
Start marketing before you launch:
Local Marketing Strategies:
- Door-to-door flyers in neighborhoods
- Nextdoor app and local Facebook groups
- Google My Business listing and reviews
- Referral programs for satisfied customers
- Partner with real estate agents and property managers
- Business cards at hardware stores and community boards
Online Presence:
- Professional website with service descriptions
- Before/after photo galleries
- Online booking system
- Customer testimonials and reviews
- Local SEO optimization
6. Provide Excellent Customer Service
Build a reputation for reliability and quality:
- Always arrive on time or call ahead
- Provide detailed estimates before starting work
- Clean up thoroughly after each job
- Follow up to ensure customer satisfaction
- Offer warranties on your work
- Be transparent about what you can and can't do
7. Manage Your Business Operations
Stay organized as you grow:
Business Management:
- Scheduling software for appointments
- Invoicing and payment processing
- Expense tracking for taxes
- Customer relationship management (CRM)
- Inventory management for commonly used supplies
8. Scale Your Handyman Business
Grow beyond solo operation:
- Hire Help: Start with subcontractors, then employees
- Expand Services: Add specialized skills or equipment
- Commercial Clients: Property management companies, offices
- Maintenance Contracts: Regular monthly service agreements
- Emergency Services: 24/7 service for premium rates
Pro Tip: A professional website is crucial for handyman businesses. Customers often research contractors online before calling. Showcase your work with photos and make it easy for customers to contact you and request estimates.